PartnerReady Blog


Gregg McMullen

Posted on

August 15, 2023

Leveraging the Ideal Customer Profile (ICP) within the VCOC Framework

Building on our foundational understanding of the VCOC methodology, we now turn our focus to a critical initial step - defining the Ideal Customer Profile (ICP). Recognizing your ICP is not simply about creating a marketing persona; rather, it involves identifying your most valuable customers and comprehending their unique “jobs to be done” their particular needs, and the challenges they encounter.

The VCOC methodology provides a robust roadmap to understand your ICP from a comprehensive, 360-degree viewpoint. With a well-defined ICP, you can delve deeper into their value chain – the people, processes, and technologies that they rely on to perform their job. This viewpoint gives you a holistic insight into their unique needs and the factors driving their purchasing decisions, extending your understanding beyond your product or service to appreciate how you fit into your customer's world.

Implementing the VCOC methodology places your customer at the heart of your business. It fosters a profound exploration of all factors impacting your ICP's experience and promotes a customer-centric business approach. This detailed insight into your ICP's world proves vital in shaping your comprehensive approach to value creation and service delivery.

In our upcoming content, we will further explore the ICP identification process, emphasizing its significance within the wider VCOC context, and illustrate how a well-defined understanding of your ICP can fundamentally influence your business strategy and propel your growth trajectory.

Back to blogs

Accelerate with
Fractional Partner Leadership
from PartnerReady

Stay Up To Date.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Let's Talk About You and PartnerReady!

Please fill out the form below and one of our team members will reach out to you shortly to talk about whether Fractional Partner Leadership is a good opportunity for your organization.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.